CALI PEARL FINANCIAL ADVISORS

Cali Pearl realizes that money management and investing is not a simple subject and understand why many people shy away from it. Cali Pearl is committed to educating all clients about their personal finance and investment options. Cali Pearl firmly believes that there is always more than one way to accomplish financial goals and you should always have confidence in your financial plan.

Cali Pearl seeks to provide you with the financial tools you need to help you on your journey to financial independence. Cali Pearl is uniquely structured and skilled in forming strategic alliances to help you find and select appropriate professionals for your financial planning team. Cali Pearl believes that combining services and skill sets with other professionals who possess expertise in investment management, insurance and risk management, trust and estate planning, financial planning, and banking services, the short- and long-term goals achieved for you are second to none.

In forming client relationships, Cali Pearl appreciates:

• Clients who are looking for long-term positive relationships;
• Clients who are open-minded and willing to take risk management seriously;
• Clients who understand that it takes a team approach to solve financial challenges.

Your financial advisor will:

• Understand who you are, what is important to you, and what you want from your wealth;
• Work directly with you, serving as your single point of contact to an extended team of experts and collaborate with industry professionals to provide you with a full range of financial solutions in areas such as taxes, insurance, investments, estate and corporate planning;
• Bring in the best outside resources when needed, such as legal counsel, tax advisors or asset managers;
• Be proactive in continually seeking to find the best way to achieve your goals;
• Coordinate all of your financial needs while providing the absolute highest level of service.

Has this ever happened to you?

Unfortunately, traditional financial planning has been the source of much of the stress that people currently feel in their financial lives. Many question how this stress is still prevalent when as a society we have been trained to hire someone to avoid financial difficulties? The root of the problem lies in the way planning is carried out. Consider the following scenario.

Financial Advisor Jim:  Hi Charlotte, it's great to see you again. Tell me, what can I do for you today?
 Charlotte:  Well Jim, I would like to know what to do to about (insert your financial goal here). I feel like I'm behind in planning and I need to catch up. My (insert name of your dad/husband/brother/neighbor co-worker here) recommended you and said that you'd take care of me. I'm very excited about getting started.

Financial Advisor Jim: You know, referrals are the only way I do business so that was very nice of him. Basically, all you need to do to (insert your financial goal here) is BLAH BLAH BLAH. The stock market BLAH BLAH BLAH and over time you should BLAH BLAH BLAH. Since I'm a fee-based advisor I'm usually paid BLAH BLAH BLAH instead of BLAH BLAH BLAH. You should watch out for those guys. Okay, now that you understand all of the particulars just sign right here and we can go ahead and get started.

Charlotte: Not wanting to ask questions because she doesn't want to seem like an idiot, but really is unsure of what just happened says "Okay" and secretly hopes she's making a good decision. That's what (insert name of your dad/husband/brother/neighbor co-worker here) would do, right?!

WHAT'S WRONG WITH THIS PICTURE

Traditional Financial Planning is often used as a marketing tool to sell financial products. The reason? To generate commissions on the recommendations given. Typically, you have no way of knowing whether the recommendations given by the financial planner are in your best interest or the best interest of the financial planner. You also have little way of knowing whether the products could have been obtained elsewhere at lower cost. In addition, the majority of financial planners work for a brokerage firm or a broker/dealer and not for you. Therefore, the brokerage firm controls what products can be recommended and you are steered towards those products.

Second, the traditional planning process does little to educate investors and help them deal with the instincts and emotions that are at the root of poor investment returns. The problem with making financial decisions is that you often don't know what you don't know. Asking the right questions can help you make better decisions about your wealth. If you would like someone to help you understand not only what your options are, but how they will affect your overall comprehensive financial plan, contact Cali Pearl for a complimentary initial consultation.